As authorised Rolex retailers, Swiss Concept is proud to represent a definitive range of exclusive timepieces. Characterised by 20 years of experience in the watch industry, we deliver exceptional experiences to the Sydney region from our historic location. We invite all interested parties to browse our collection online or to book an appointment with us to visit our prestigious showroom in store.
Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail. Every component is designed, developed and produced to the most exacting standards.
Pioneer in the development of the wristwatch, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet.
Rolex is at the origin of numerous major watchmaking innovations, and has registered over 400 patents in the course of its history. Switzerland is the crucible where Rolex watches are brought to life thanks to the know-how and commitment of more than 6,000 employees at the brand’s four sites, all at the cutting edge of watchmaking technology.