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Rolex at Swiss Concept

Our History

Swiss Concept, founded in 1995, specialises in Swiss watches while placing great emphasis on providing exceptional customer service. Over the course of more than twenty years, Swiss Concept has become a renowned destination for Swiss watches, and we take great pride in being an Official Rolex Retailer since our establishment.

Swiss Concept Origins

Swiss Concept is a family-owned business. With an interest in wrist watches that developed into a passion for mechanical timepieces and evolving further into our mission of being a curator of fine Swiss Watches

Rolex and Swiss Concept

Swiss Concept opened its first Sydney boutique adjacent to Martin Place, positioned at the core of the central business district.  Our presence in this area has spanned over a period of over twenty years.

The Swiss Concept Experience

Through three generations of experience, Swiss Concept’s dedication to delivering excellence in customer service, profound knowledge and unwavering passion for fine Swiss watchmaking has evolved by leaps and bounds.

Rolex at Swiss Concept

Embark on the Swiss Concept experience as we proudly serve as an Official Retailer for Rolex. Immerse yourself in our Sydney and Hurstville boutiques, where our knowledgeable staff will skilfully guide you through a meticulously curated range of Rolex timepieces.

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