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Rolex at Swiss Concept

Our History

Established in 1995, Swiss Concept specialises in Swiss watches with a focus on delivering exceptional customer service. Swiss Concept has established itself to be a premier destination for Swiss watches for more than two decades, and we are proud to be an Official Rolex Retailer since our inception.

Swiss Concept Origins

Swiss Concept is a family-owned business. With an interest in wrist watches that developed into a passion for mechanical timepieces and evolving further into our mission of being a curator of fine Swiss Watches

Rolex and Swiss Concept

In 1999 Swiss Concept established it’s first Sydney boutique next to Martin Place in the heart of the Sydney central business district, where we have been for over two decades.

In 2017 we opened our second boutique in Hurstvile Plaza, where it has been a privilege to bring the finest Swiss watches to our customers in Southwest Sydney.

Both our Sydney and Hurstville boutiques have an exclusive bespoke Rolex showroom.

The Swiss Concept Experience

Through three generations of experience, Swiss Concept’s dedication to delivering excellence in customer service, profound knowledge and unwavering passion for fine Swiss watchmaking has evolved by leaps and bounds.

Rolex at Swiss Concept

Embark on the Swiss Concept experience as we proudly serve as an Official Retailer for Rolex. Immerse yourself in our Sydney and Hurstville boutiques, where our knowledgeable staff will skilfully guide you through a meticulously curated range of Rolex timepieces.

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